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Aligning To Guidelines
An important aspect of any marketing strategy as it helps to visually communicate key messages about a company’s products or services to potential customers. To create effective collateral materials, it is essential to have a clear understanding of the target audience and their preferences, as well as the key messages that need to be conveyed.
Design of Collateral Materials
Brand Collateral is the collection of media used to promote the brand and support the sales and marketing of a product or service. It’s the tangible evidence of the brand, designed congruent with the brand’s core values and personality. These marketing aids are intended to make the sales effort easier and more effective.
Information is power. We work with each client to develop informational, educational and communication materials that share the story of the organization. The production and dissemination of information is part of our strategy to help organizations build brand loyalty and establish a credible reputation.
Typical collateral materials include
- Websites
- Literature
- Envelopes
- Magazines
- Packaging
- Letterheads
- Business Cards
- Facebook Splash Pages
- Printed & Digital brochures
- Printed & Digital Newsletters
- Advertising
- Direct Mail
- Point of Sale
- Vehicle Livery
- Display, exhibition stands & graphics, signage
- Branded powerpoint, keynote presentations
- Movies, video, showreels etc.
All of these items and more are designed with a specific objective in mind. They are the tactical material of your brand strategy.
The collateral of your brand is often the first impression of your product or service and first impressions really count.
A poorly executed design can do as much damage as a great professionally designed solution can do to enhance the perceived value of your offering and increases your sales.
If you’d like to know more about how we can help you with your brand collateral requirements we’d be delighted to talk.
The collateral design is an integral part of what we offer here at Fine Touch Communication. We’re experts in producing these and many other items not mentioned on the list above.
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